Skip to content
48

picture lights for wall

Skip it

Soft demand (-34.6% this quarter) — this niche doesn't clear our bar today.

Market size 33Growth 8Conversion 17Competition 71Returns 47Price range 75Avg price 84Brand share 65Review moat 74Quality gap 65

Avg price

Great£18.69

avg listing price — sweet spot $15–$100

Price range

Great£9.59–£30.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good559.75

avg incumbent reviews — the moat a new listing must climb

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Market size

Okay£156K

£156K/yr · 606K searches

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-34.6%

90-day search growth — must beat 0% to launch