55
outside wall lights
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Avg price
Great£21.31avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Great£7.54–£49.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good632.3avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad£84K£84K/yr · 354K searches
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale