53
outdoor spot lights
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a small market ($39K/yr) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great£21.22avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Great£6.00–£54.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good605.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Market size
Bad£39K£39K/yr · 69K searches