40
outdoor festoon lights mains powered
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,303.43avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.27–£20.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.65avg listing price — sweet spot $15–$100
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Market size
Bad£14K£14K/yr · 106K searches