45
oil lamp
Skip itSoft demand (-39.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Price range
Great£4.68–£50.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good521.37avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.13avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad£76K£76K/yr · 54K searches
Growth
Bad-39.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier