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northern lights
Skip itSoft demand (-50.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£19.13avg listing price — sweet spot $15–$100
Price range
Great£11.75–£28.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,664.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad£65K£65K/yr · 65K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-50.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand