58
night light
Worth a lookShows a $1.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great£1.7M£1.7M/yr · 3.0M searches
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£4.00–£23.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.95avg listing price — sweet spot $15–$100
Review moat
Okay3,141.13avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.8%90-day search growth — must beat 0% to launch