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motion sensor lights indoor plug in
Skip itPrices mostly outside the sweet spot ($4.00–$14.47) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,463.9avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.89avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£103K£103K/yr · 163K searches
Growth
Bad-41.4%90-day search growth — must beat 0% to launch
Price range
Bad£4.00–£14.47cheapest to priciest tracked listing — scored on the share inside $15–$100