28
motion sensor light bulb
Skip itPrices mostly outside the sweet spot ($6.40–$13.23) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good927.17avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Returns
Okay4.1%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.65avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad£25K£25K/yr · 64K searches
Growth
Bad-45.9%90-day search growth — must beat 0% to launch
Price range
Bad£6.40–£13.23cheapest to priciest tracked listing — scored on the share inside $15–$100