49
mood light
Skip itSoft demand (-22.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great£8.19–£46.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£17.12avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,831.88avg incumbent reviews — the moat a new listing must climb
Market size
Bad£74K£74K/yr · 326K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand