52
lights
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great£16.64avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay£4.00–£225.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,225.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad£86K£86K/yr · 764K searches
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand