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lightbulbs bayonet fitting
Skip itPrices mostly outside the sweet spot ($4.87–$11.19) — this niche doesn't clear our bar today.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Okay2,506.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.43avg listing price — sweet spot $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£52K£52K/yr · 47K searches
Growth
Bad-48.6%90-day search growth — must beat 0% to launch
Price range
Bad£4.87–£11.19cheapest to priciest tracked listing — scored on the share inside $15–$100