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led spotlight bulbs
Skip itSoft demand (-54.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,531.65avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.05avg listing price — sweet spot $15–$100
Market size
Bad£51K£51K/yr · 99K searches
Growth
Bad-54.0%90-day search growth — must beat 0% to launch
Price range
Bad£4.41–£13.78cheapest to priciest tracked listing — scored on the share inside $15–$100