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led floodlight
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but soft demand (-24.8% this quarter) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Great£17.46avg listing price — sweet spot $15–$100
Price range
Great£6.00–£54.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good535.35avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£66K£66K/yr · 120K searches
Growth
Bad-24.8%90-day search growth — must beat 0% to launch