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lava lamp bulb
Skip itPrices mostly outside the sweet spot ($4.11–$7.45) — this niche doesn't clear our bar today.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,322.91avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay£115K£115K/yr · 103K searches
Avg price
Bad£5.82avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-45.4%90-day search growth — must beat 0% to launch
Price range
Bad£4.11–£7.45cheapest to priciest tracked listing — scored on the share inside $15–$100