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halogen light bulbs
Skip itSoft demand (-51.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,955.45avg incumbent reviews — the moat a new listing must climb
Market size
Okay£104K£104K/yr · 290K searches
Avg price
Bad£7.21avg listing price — sweet spot $15–$100
Price range
Bad£2.61–£16.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-51.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand