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halogen light bulbs 2 pin
Skip itSoft demand (-58.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,118.49avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.83avg listing price — sweet spot $15–$100
Market size
Bad£23K£23K/yr · 80K searches
Growth
Bad-58.2%90-day search growth — must beat 0% to launch
Price range
Bad£4.50–£14.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand