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gu10 smart bulb
Skip itSoft demand (-26.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£19.22avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£6.83–£36.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,106.36avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Okay£135K£135K/yr · 138K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-26.0%90-day search growth — must beat 0% to launch