44
gu10 led bulbs warm white dimmable
Skip itSoft demand (-41.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good£12.08avg listing price — sweet spot $15–$100
Price range
Good£7.16–£23.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,189.91avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay£161K£161K/yr · 118K searches
Growth
Bad-41.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand