36
gu10 led bulbs daylight white
Skip itSoft demand (-52.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good1,337.93avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.97–£22.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.78avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£92K£92K/yr · 63K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-52.7%90-day search growth — must beat 0% to launch