47
gu 10 led light bulbs cool white
Skip itSoft demand (-37.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Good1,474.89avg incumbent reviews — the moat a new listing must climb
Market size
Okay£224K£224K/yr · 182K searches
Avg price
Okay£11.17avg listing price — sweet spot $15–$100
Price range
Okay£5.22–£22.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-37.1%90-day search growth — must beat 0% to launch