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green lampshade
Skip itSoft demand (-26.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great303.31avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Avg price
Great£15.63avg listing price — sweet spot $15–$100
Price range
Good£6.59–£26.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£53K£53K/yr · 292K searches
Growth
Bad-26.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier