40
green fairy lights
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Good822.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.35–£21.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.72avg listing price — sweet spot $15–$100
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Market size
Bad£16K£16K/yr · 57K searches