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garden spike lights
Worth a lookShows a sweet-spot price point ($28.84 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£28.84avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great£7.59–£74.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Great493.57avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+27.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£59K£59K/yr · 121K searches
Signals No Dominant Brand