50
gaming lights
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a small market ($35K/yr) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great£20.26avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Great£5.94–£48.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Okay2,431.04avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 156K searches