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g9 halogen bulbs
Skip itSoft demand (-49.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,818.32avg incumbent reviews — the moat a new listing must climb
Market size
Bad£70K£70K/yr · 124K searches
Avg price
Bad£5.51avg listing price — sweet spot $15–$100
Growth
Bad-49.7%90-day search growth — must beat 0% to launch
Price range
Bad£2.49–£7.23cheapest to priciest tracked listing — scored on the share inside $15–$100