44
fluorescent light tubes
Skip itSoft demand (-46.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great297.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.89avg listing price — sweet spot $15–$100
Price range
Good£5.19–£25.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£48K£48K/yr · 170K searches
Growth
Bad-46.2%90-day search growth — must beat 0% to launch