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floodlight
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but soft demand (-34.4% this quarter) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Avg price
Great£15.17avg listing price — sweet spot $15–$100
Price range
Good£6.74–£34.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,046.66avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Market size
Okay£125K£125K/yr · 375K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand