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floating candles harry potter
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Review moat
Great105.46avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great£15.78avg listing price — sweet spot $15–$100
Price range
Good£11.82–£22.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Market size
Bad£29K£29K/yr · 42K searches
Signals Low Review Barrier