64
fence lights
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Avg price
Great£15.58avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£6.10–£32.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,280.94avg incumbent reviews — the moat a new listing must climb
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Market size
Okay£172K£172K/yr · 493K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale