38
feather light shade
Skip itSoft demand (-37.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great£14.06–£29.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£19.64avg listing price — sweet spot $15–$100
Review moat
Good742.64avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad£50K£50K/yr · 81K searches
Growth
Bad-37.3%90-day search growth — must beat 0% to launch