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e27 smart bulb
Skip itPrices mostly outside the sweet spot ($5.51–$14.98) — this niche doesn't clear our bar today.
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Okay£176K£176K/yr · 178K searches
Avg price
Okay£9.22avg listing price — sweet spot $15–$100
Review moat
Bad4,171.27avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-37.5%90-day search growth — must beat 0% to launch
Price range
Bad£5.51–£14.98cheapest to priciest tracked listing — scored on the share inside $15–$100