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e27 screw bulb cool white
Skip itSoft demand (-35.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Review moat
Good821.4avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.96avg listing price — sweet spot $15–$100
Market size
Bad£43K£43K/yr · 60K searches
Growth
Bad-35.1%90-day search growth — must beat 0% to launch
Price range
Bad£1.87–£16.06cheapest to priciest tracked listing — scored on the share inside $15–$100