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e27 dimmable bulb
Skip itPrices mostly outside the sweet spot ($6.28–$15.01) — this niche doesn't clear our bar today.
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,300.7avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.67avg listing price — sweet spot $15–$100
Market size
Okay£106K£106K/yr · 130K searches
Growth
Bad-36.8%90-day search growth — must beat 0% to launch
Price range
Bad£6.28–£15.01cheapest to priciest tracked listing — scored on the share inside $15–$100