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e14 smart bulb
Skip itSoft demand (-43.2% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.36avg listing price — sweet spot $15–$100
Price range
Good£8.41–£24.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Review moat
Okay1,830.36avg incumbent reviews — the moat a new listing must climb
Market size
Okay£170K£170K/yr · 177K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-43.2%90-day search growth — must beat 0% to launch