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e14 rechargeable light bulb

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A small market ($28K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 9Conversion 59Competition 20Returns 37Price range 22Avg price 55Brand share 32Review moat 65Quality gap 78

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good911.8

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Avg price

Good£12.58

avg listing price — sweet spot $15–$100

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Price range

Bad£9.54–£16.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-32.1%

90-day search growth — must beat 0% to launch

Market size

Bad£28K

£28K/yr · 45K searches