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Worth a lookShows searches that convert (8.3% search→purchase), but soft demand (-36.8% this quarter) keeps it on the watch list.
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good1,073.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.01avg listing price — sweet spot $15–$100
Market size
Okay£111K£111K/yr · 134K searches
Price range
Bad£5.95–£16.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-36.8%90-day search growth — must beat 0% to launch