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dusk to dawn light bulbs
Skip itPrices mostly outside the sweet spot ($6.15–$12.54) — this niche doesn't clear our bar today.
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good543.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Avg price
Okay£10.36avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£32K£32K/yr · 40K searches
Growth
Bad-36.1%90-day search growth — must beat 0% to launch
Price range
Bad£6.15–£12.54cheapest to priciest tracked listing — scored on the share inside $15–$100