49
dusk till dawn outdoor lights
Skip itSoft demand (-13.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£22.09avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Review moat
Great371.46avg incumbent reviews — the moat a new listing must climb
Price range
Great£7.60–£45.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£88K£88K/yr · 235K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand