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dimmable candle bulbs
Skip itSoft demand (-37.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good1,092.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.54avg listing price — sweet spot $15–$100
Market size
Bad£52K£52K/yr · 70K searches
Price range
Bad£2.14–£16.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-37.3%90-day search growth — must beat 0% to launch