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dimmable bayonet light bulb
Skip itSoft demand (-42.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay£5.95–£21.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,430.61avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.86avg listing price — sweet spot $15–$100
Market size
Bad£55K£55K/yr · 134K searches
Growth
Bad-42.7%90-day search growth — must beat 0% to launch