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decking lights
Worth a lookShows a sweet-spot price point ($25.35 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£25.35avg listing price — sweet spot $15–$100
Price range
Great£11.16–£96.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good696.93avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+34.2%90-day search growth — must beat 0% to launch
Market size
Okay£128K£128K/yr · 286K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand