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daylight bulbs
Skip itSoft demand (-47.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,090.13avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£8.95avg listing price — sweet spot $15–$100
Market size
Bad£57K£57K/yr · 122K searches
Price range
Bad£4.98–£16.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-47.7%90-day search growth — must beat 0% to launch