45
craft light
Skip itSoft demand (-41.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.43avg listing price — sweet spot $15–$100
Price range
Good£5.60–£29.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,271.36avg incumbent reviews — the moat a new listing must climb
Market size
Bad£33K£33K/yr · 83K searches
Growth
Bad-41.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand