20
christmas star light
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,027.2avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.84avg listing price — sweet spot $15–$100
Returns
Okay5.0%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.7%90-day search growth — must beat 0% to launch
Market size
Bad£24K£24K/yr · 160K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£8.20–£12.46cheapest to priciest tracked listing — scored on the share inside $15–$100