50
cat lamp
Worth a lookShows low returns (1.3%), but a small market ($27K/yr) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£6.37–£65.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good606.97avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.90avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.3%90-day search growth — must beat 0% to launch
Market size
Bad£27K£27K/yr · 121K searches