46
bulkhead light
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Review moat
Great332.47avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.86–£33.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.40avg listing price — sweet spot $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Bad-26.8%90-day search growth — must beat 0% to launch
Market size
Bad£36K£36K/yr · 73K searches