48
bottle lights
Skip itPrices mostly outside the sweet spot ($3.42–$14.88) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£221K£221K/yr · 287K searches
Review moat
Okay2,520.73avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.39avg listing price — sweet spot $15–$100
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.42–£14.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand