47
blue lights
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay3,153.39avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.28–£19.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.44avg listing price — sweet spot $15–$100
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
Market size
Bad£20K£20K/yr · 118K searches
Signals No Dominant Brand