45
battery security light
Skip itSoft demand (-52.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£19.77avg listing price — sweet spot $15–$100
Price range
Great£9.20–£36.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,561.84avg incumbent reviews — the moat a new listing must climb
Market size
Bad£34K£34K/yr · 54K searches
Growth
Bad-52.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand